Advertisers

  • My products are sold in several retail outlets over a large number of countries.
  • I am running simultaneous promotion campaigns over a certain number of countries, regionally or globally.
  • I also run local promotion campaigns related to the local culture and habits.
  • I have several stores over a large number of countries
  • I am running simultaneous promotion campaigns over a certain number of countries, regionally or globally.
  • I also run local promotion campaigns related to the local culture and habits.

Global Advertiser

I Need
I Expect
I Need

To be more responsible with the environment. I cannot close my eyes to the origin and production process of my promotion tools. I am responsible and I need to react!

  • To ensure deadlines are met. Deadlines are fundamental to ensuring in-store marketing success. If deadlines are missed, there is a chain effect that usually results in substantial cost implications (often times it ends up in rush shipping). Every aspect of the marketing supply chain must be aligned with deadlines in order to ensure money is not wasted. Develop a calendar that outlines specific deadlines and the responsible party – accountability is key. When deadlines are missed, keep track of the chain effect and the associated cost. If you see a pattern of missed deadlines, you need to investigate the root cause and identify a way to help ensure they are met in the future.
  • To monitor the number of creative revisions. Creative revisions can quickly cause added expense and delays. Up front planning and clear communication are vital to ensure everyone is on the same page regarding the creative approach that will be taken for in-store marketing. Establish a baseline for the number of creative revisions that are appropriate for at-store promotions. Track the variation from the baseline you’ve developed. If your KPI falls outside of your baseline (high or low), document the reason why. Over time, you will be able to identify trends and modify activities to ensure efficiency in creative design and production.
  • To keep track of my Store Profile Maintenance. Store profile maintenance is vital in order to ensure each location is representing the brand appropriately with minimal waste. Each location in your retail network has unique characteristics and opportunities to display point-of-purchase advertising. The database you maintain outlining these unique characteristics must be updated on a regular basis. Some retailers prefer to hold the field accountable for store profile maintenance, while others rely on vendor-partners for maintenance. In either scenario, it is important to measure the frequency and type of store profile maintenance that is required to keep each location’s data is up to date. At minimum, each store should review and update (if required) their profiles annually.
  • To support my Field Level. Field level support requires the focused attention of a call center that can answer questions, fix problems, and identify trends that may help marketing improve future promotions. Some of the basic measures to evaluate the effectiveness of your field level support include abandoned calls, returned calls, dropped calls, average length of calls, average speed of answer, and call reason. Additionally, you should implement qualitative measures that require the call center to identify trends within the marketplace that can help marketing improve the effectiveness and logistics of future promotions.
  • To Innovate the way I promote my products. Innovation comes in many forms from innovative hardware solutions to comprehensive technology solutions. Ultimately, innovation should increase sales or reduce expenses. Hold your internal teams and vendor-partners accountable for delivering and measuring innovation and the profit or cost reduction it has delivered on an annual basis.

To increase my sales compared with the previous

To ensure my promotional campaign looks as good on the field (stores, malls, exhibitions…) as it does in my mass media campaign ran in the press, on TV & on billboards.

According to a study published by POPAI in 2012 “2012 SHOPPER ENGAGEMENT STUDY – MEDIA TOPLINE REPORT”, 76% of the purchasing decisions are made in-store. This figure is in fact climbing 70% in 1995 to 76% in 2012.

I cannot afford my promotion materials to be wrongly set up, damaged even before the promotion starts or simply not set up at all.

According to a study published by PCI Analysis “In-Store Advertising Becomes a Measured Medium and NACS 2001 SOI”, only 45% of the displays are actually set up on-sites!!!

To deliver the marketing plan. I have not time to ensure that my promotion material are the same in every store of every country, same quality, same material, same printing quality, same corporate PMS colors.

Kitting – Collate & Pack – I need to be able to track my displays, find them easily in my warehouse, collate them with other promotion materials required for the promotion and dispatch them to each location

I Expect

A reliable local, regional & global partner able to support my promotion campaigns’ design, production, inventory management and delivery to market in time able to:

  • Understand my local, regional & global strategies to identify my specifics
  • The same quality in every store wherever in the world
  • Consulting, Auditing leading to a Proposition:
    • Auditing my Business Needs
    • Identifying Specifics
    • Designing Customized Solutions
    • Proposing a unique Solution to my business
  • Developing the Solution
    • Researching & Developing new POP Solutions
    • Legal Protecting Innovations
    • Prototyping
    • Presenting Live to any of my team members throughout the world
  • Producing the same POP Solutions at several locations at the same time
    • Planning Productions
    • Monitoring Productions
    • Controlling the Quality & Mastering Color Management
    • Ensuring Competitiveness
    • Reporting Production Status at each step
    • Container Loading Checking & Pre-Shipment Inspecting
    • Inventory Tracking in bounded warehouse
  • Supplying to Market
    • Dispatching up to Promotion Locations
    • On Promotion Site Setting Up
    • Disassembling
    • Recycling
  • Managing Events
    • Customized & On-Time Reporting
    • Demo Sales Force Training & Supervision
    • Sequencing (Inventory Management, Dispatch, Kitting)
    • Post Event Analysis based on predetermined KPIs

Global Retailer

I Need
I Expect
I Need

To be more responsible with the environment. I cannot close my eyes to the origin and production process of my promotion tools. I am responsible and I need to react!

  • To ensure deadlines are met. Deadlines are fundamental to ensuring in-store marketing success. If deadlines are missed, there is a chain effect that usually results in substantial cost implications (often times it ends up in rush shipping). Every aspect of the marketing supply chain must be aligned with deadlines in order to ensure money is not wasted. Develop a calendar that outlines specific deadlines and the responsible party – accountability is key. When deadlines are missed, keep track of the chain effect and the associated cost. If you see a pattern of missed deadlines, you need to investigate the root cause and identify a way to help ensure they are met in the future.
  • To monitor the number of creative revisions. Creative revisions can quickly cause added expense and delays. Up front planning and clear communication are vital to ensure everyone is on the same page regarding the creative approach that will be taken for in-store marketing. Establish a baseline for the number of creative revisions that are appropriate for at-store promotions. Track the variation from the baseline you’ve developed. If your KPI falls outside of your baseline (high or low), document the reason why. Over time, you will be able to identify trends and modify activities to ensure efficiency in creative design and production.
  • To keep track of my Store Profile Maintenance. Store profile maintenance is vital in order to ensure each location is representing the brand appropriately with minimal waste. Each location in your retail network has unique characteristics and opportunities to display point-of-purchase advertising. The database you maintain outlining these unique characteristics must be updated on a regular basis. Some retailers prefer to hold the field accountable for store profile maintenance, while others rely on vendor-partners for maintenance. In either scenario, it is important to measure the frequency and type of store profile maintenance that is required to keep each location’s data is up to date. At minimum, each store should review and update (if required) their profiles annually.
  • To support my Field Level. Field level support requires the focused attention of a call center that can answer questions, fix problems, and identify trends that may help marketing improve future promotions. Some of the basic measures to evaluate the effectiveness of your field level support include abandoned calls, returned calls, dropped calls, average length of calls, average speed of answer, and call reason. Additionally, you should implement qualitative measures that require the call center to identify trends within the marketplace that can help marketing improve the effectiveness and logistics of future promotions.
  • To Innovate the way I promote my products. Innovation comes in many forms from innovative hardware solutions to comprehensive technology solutions. Ultimately, innovation should increase sales or reduce expenses. Hold your internal teams and vendor-partners accountable for delivering and measuring innovation and the profit or cost reduction it has delivered on an annual basis.

To increase my sales compared with the previous

To ensure my promotional campaign looks as good on the field (stores, malls, exhibitions…) as it does in my mass media campaign ran in the press, on TV & on billboards.

According to a study published by POPAI in 2012 “2012 SHOPPER ENGAGEMENT STUDY – MEDIA TOPLINE REPORT”, 76% of the purchasing decisions are made in-store. This figure is in fact climbing 70% in 1995 to 76% in 2012.

I cannot afford my promotion materials to be wrongly set up, damaged even before the promotion starts or simply not set up at all.

According to a study published by PCI Analysis “In-Store Advertising Becomes a Measured Medium and NACS 2001 SOI”, only 45% of the displays are actually set up on-sites!!!

To deliver the marketing plan. I have not time to ensure that my promotion material are the same in every store of every country, same quality, same material, same printing quality, same corporate PMS colors.

Kitting – Collate & Pack – I need to be able to track my displays, find them easily in my warehouse, collate them with other promotion materials required for the promotion and dispatch them to each location

I Expect

A reliable local, regional & global partner able to support my promotion campaigns’ design, production, inventory management and delivery to market in time able to:

  • Understand my local, regional & global strategies to identify my specifics
  • The same quality in every store wherever in the world
  • Consulting, Auditing leading to a Proposition:
    • Auditing my Business Needs
    • Identifying Specifics
    • Designing Customized Solutions
    • Proposing a unique Solution to my business
  • Developing the Solution
    • Researching & Developing new POP Solutions
    • Legal Protecting Innovations
    • Prototyping
    • Presenting Live to any of my team members throughout the world
  • Producing the same POP Solutions at several locations at the same time
    • Planning Productions
    • Monitoring Productions
    • Controlling the Quality & Mastering Color Management
    • Ensuring Competitiveness
    • Reporting Production Status at each step
    • Container Loading Checking & Pre-Shipment Inspecting
    • Inventory Tracking in bounded warehouse
  • Supplying to Market
    • Dispatching up to Promotion Locations
    • On Promotion Site Setting Up
    • Disassembling
    • Recycling
  • Managing Events
    • Customized & On-Time Reporting
    • Demo Sales Force Training & Supervision
    • Sequencing (Inventory Management, Dispatch, Kitting)
    • Post Event Analysis based on predetermined KPIs