Marketing tools

The pricing benefits and programs that come with being part of Pop Group are important, but the real value lies in the expertise and tools the company can provide.

“We give independent service companies the aggregation benefits of contracting, like a large global producer or international leading marketing partner companies”


Pop Group e-Procurement Platform, POPTRACKER

Pop Group offers an e-Procurement Platform with e-auction processing for its KAMs to provide competitive pricing to their customers in a sophisticated, streamlined way.


Pop Group has developed a Channel Partner Program allowing our authorized resellers to utilize an Auction Platform to assist their customers in their procurement needs. The Platform is a transparent pricing tool that will turn market challenges into new opportunities by using an online Auction. This Platform will ensure that a reseller will experience a highly competitive, real-time bidding process that ultimately delivers the lowest rates in the market for both POPs and promotional products. The Platform delivers increased supplier competition, a simple procurement process, and the excitement of a live-bid experience that compels customers to transact.

Ever since Pop Group launched its Channel Partner Program, initial partners are realizing the benefits of using the Auction Platform as part of the value-added services offered to their customers. The Platform is complimented by the ability to work with Pop Group’s in-house Risk Management Support Team, whose skills and market expertise allows collaboration with Channel Partners on an array of customer procurement strategies. The combination of the groundbreaking Platform and a team of industry experts make The Channel Partner Program the perfect opportunity for Firms to immediately acquire everything they need to support their customers and maximize growth. The industry-leading online technology is a unique solution portfolio and an intelligent operations support model.The pricing benefits and programs that come with being part of Pop Group are important, but the real value lies in the expertise and tools the company can provide.


Pop Group’s unique CRM OnPop enabling interaction between all Pop Group Associates & Departments. Main features are:

  • Run your sales organization from anywhere: Sales Cloud connects the next generation of apps, devices, and customers. It’s an instant connection to your leads, contacts, accounts, and critical business information.It’s everything you need to close deals quicker. Wherever you are. Whenever you want. On any device. The way to sell faster and better than ever before.
  • Mobile: Combined with your custom apps and AppExchange mobile apps, turns your mobile device into a portable sales office. You can log calls, respond to hot leads, work opportunities, or check dashboards no matter where you are. And collaborate across teams, from anywhere.
  • Contact Management: Bring social intelligence to your sales process. Gain insights from popular social media sites — like Facebook, Twitter, LinkedIn, YouTube, and Klout — right within our CRM to help you increase productivity.
  • Opportunity Management: Get all the details on all your team’s deals — stage, products, competition, quotes, and more. See where leads come from and stay connected to the people and information you need to close every sale.
  • Analytics: Get the insights you need to make smarter decisions. Dashboards offer a real-time picture of your business at a glance. Dig deeper with real-time reports that anyone can create. And use the new enterprise analytics to report on sales, service, custom apps, and third-party data.
  • Console for Sales: Give inside sales teams an experience that matches how they work, and they’ll work smarter, faster. Now reps can see sales intelligence, detailed company info, and multiple leads on a single screen, so they’ll build pipeline and grow deals faster.
  • Marketing & Leads: Optimize campaigns from lead to close on every channel. Make smarter decisions about where to invest and show the impact of your marketing activities on your company’s bottom line.
  • Get contacts and company profiles from leading data sources from inside. Connect with key decision makers faster. Easily plan territories. And increase sales and marketing productivity with the latest, most accurate data.
  • Pardot Marketing Automation: Create, deploy, and manage online campaigns that increase revenue. Now your sales and marketing teams can work hand-in-hand to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
  • Drive team performance to a whole new level with, built on the Platform. Set metrics-based goals, give coaching notes, and provide continuous feedback directly. Onboard new reps faster and amplify winning behaviors with real-time recognition and rewards.
  • Email Integration Use the email applications you already know. Whether your company uses Microsoft Outlook or Gmail, no one needs to change the way they work, so everyone stays productive.
  • Chatter: Tap into the wisdom of your employee social network. Get the resources you need to close more deals, faster. Find experts, access competitive information, and track deals wherever you are.
  • Forecasting: Fast, easy, accurate. Get in-line editing, override visibility, multi-currency support, custom forecast categories, and a complete, real-time view into your team’s forecasts.
  • Approval & Workflow: Use Visual Workflow to rapidly design and run any business process with drag and drop simplicity. Drive approvals in real-time from your Chatter feed. And manage success with flexible approvals processes for deal discounts, expenses, and more.
  • Communities for Sales: Connect sales teams directly with channel partners to share goals, objectives, and activities in one secure, branded location. Communities enables partners to find experts, collaborate on deals, and access critical information from any location. Close sales faster and win more partner deals with Communities.
  • Files & Contents: Now it’s easier to share files, discuss them, publish the best, and track your content in real time. Quickly find what you’re looking for, share it securely, and even subscribe to receive alerts when something changes.

The Global presence of the Group enables global leads for your local markets


Keep up to date on your industry, use with the latest technology, tools & technics (sales as well as production).

First, you’ll make better decisions, and you’ll spot threats and opportunities early on, which can give you a competitive edge. This is especially important if you contribute to shaping your organization’s strategy. It’s also important if you’re involved in sales and marketing, where it helps you identify and take advantage of the sales opportunities that come your way.

Secondly, keeping up-to-date with your industry is key for building expert power*. By developing expertise in your job and your industry, you’ll earn the trust and respect of the people around you. From a leadership perspective, this is invaluable!

Finally, it will alert you to changes that you need to think about.

Building Expert Power – Lead From the Front, at Work

BuildingThere are many different power bases that a leader can use and exploit.

These include problematic ones such as the power of position, the power to give rewards, the power to punish and the power to control information. While these types of power do have some strength, they put the person being lead in an unhealthy position of weakness, and can leave leaders using these power bases looking autocratic and out of touch.

More than this, society has changed hugely over the last 50 years. Citizens are individually more powerful, and employees are more able to shift jobs. Few of us enjoy having power exerted over us, and many will do what they can to undermine people who use these sorts of power.

However there are three types of positive power that effective leaders use: charismatic power, expert power and referent power.

Referent Power – Understanding Where Power Comes From in the Workplace

PowerLeadership and power are closely linked. People tend to follow those who are powerful. And because others follow, the person with power leads.

But leaders have power for different reasons. Some are powerful because they alone have the ability to give you a bonus or a raise. Others are powerful because they can fire you, or assign you tasks you don’t like. Yet, while leaders of this type have formal, official power, their teams are unlikely to be enthusiastic about their approach to leadership, if this is all they rely on.

On the more positive side, leaders may have power because they’re experts in their fields, or because their team members admire them. People with these types of power don’t necessarily have formal leadership roles, but they influence others effectively because of their skills and personal qualities. And when a leadership position opens up, they’ll probably be the first to be considered for promotion.

Do you recognize these types of power in those around you – or in yourself? And how does power influence the way you work and live your life?

Pop Group will guide you in overcoming all sorts of burdens that will help you vanish competition!

POP Group Asset Library: enlarge your reach (sales) – a treasure trove of tried and tested POS/POP designs and innovations to help keep your clients interested in your offerings.